From zero paid ads to a business that runs on them.
We start businesses on Google Ads and grow them with the results. We build a small, tracked campaign that produces calls and revenue you can point to, then scale it with performance. Search, Performance Max, Shopping, Local Service Ads.
A Southern California construction testing lab: zero paid advertising to $50K/mo peak. Revenue up 3×. One field tech to four. And a whole new division built from scratch that now runs its own P&L.
Google Ads reaches people the moment they're searching for what you sell. That's what makes it the fastest channel from stranger to customer. But "running Google Ads" is not just running a campaign. It's the campaign, the landing page that receives the click, the call tracking that captures the lead, and the reporting that proves the outcome. We do the whole thing. And we scale the spend as the results earn it, not before.
Seven things, in the order they happen.
- 01Start where you are. New account? We build it. Existing account? We audit — campaign structure, negatives, quality score, conversion tracking. First we understand what you've got.
- 02Fix the landing pages. Every ad points to a page built for that specific search intent. Not the homepage. Not a generic services page. The page that answers the search.
- 03Install call tracking. CTM with dynamic number insertion. Every call tied to the exact keyword, source, and campaign that produced it. Every call recorded, transcribed, and scored.
- 04Wire up Mission Control. One dashboard: visitors, clicks, calls, qualified leads, revenue. Ask it a question in plain English, get a real answer with the source data.
- 05Start small, scale with performance. First month is proof-of-model, not full spend. We only grow the budget when the model earns it. No blowing $10K to see if it works.
- 06Optimize weekly. Budget pacing, bid strategy, negative keywords, creative iteration. Weekly work, not monthly reports.
- 07Report monthly. What worked, what changed, what's next. A real conversation, not a 20-page PDF.
A Southern California testing lab: zero paid advertising to a business that runs on it.
The client came to us with no paid marketing. Five phases later, revenue is 3× what it was, the field team has quadrupled, and a whole new division exists that didn't before. This is the same arc we run for every business whose category makes sense for search.
Growth was word-of-mouth referral. One field technician. No campaigns, no tracking, no attribution.
Small, tight, geographically targeted. Every call tracked. Every keyword attributed. The goal was one thing: prove the model produces calls that turn into revenue.
As calls converted and revenue tied back to specific keywords, we scaled the budget. Not before. We showed which searches produced customers and which ones didn't.
The company launched a whole new business line that hadn't existed before. We built the campaigns from zero. The division now has two field technicians and a Vice President.
Revenue up 3×. Field team from one tech to four. The new division running its own P&L. Dayparting tuned per business line. PMAX 24/7 on high-intent, weekday-only on Search where staff can answer.
Full case study in production — CTM call detail, Google Ads keyword performance, and the Mission Control revenue view, side by side.
Talk to us about your account →Service, product, and B2B businesses whose customers search for what they sell.
Especially: businesses that have never run paid ads, or ran them once and got no return. Contractors, home services, testing labs, medical practices, industrial suppliers, and ecommerce brands. If your customer types your service into Google, this channel is probably built for you.
Start small. Scale when it earns it.
No 12-month contract. No black-box campaigns. Ad spend passed through at cost. Management fee covers the work.
Audit + tracking install
We pull the account (or set one up), audit the current state, install call tracking, and wire up Mission Control. You see what's working, what's leaking, and what we'd change.
Rebuild + launch small
Landing pages fixed. Campaigns rebuilt to your buyer's search intent. Budget starts small — enough to prove the model. Every call tracked from day one.
Scale with proof
Budget grows as the results earn it. Weekly optimization. Monthly review. No long-term contract. We earn the next month.
Google Ads FAQ.
Should I do Google Ads or SEO?
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How much does Google Ads management cost?
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What does the free Google Ads audit include?
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How does Google Ads quality score affect what I pay per click?
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What Google Ads formats do you run?
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Do I need a landing page before running Google Ads?
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Free Google Ads audit.
We'll pull your account, or look at your industry if you don't have one, and tell you what's working, what's leaking, and what we'd start with. No commitment. No 20-page report you won't read.