Allegro Brands
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Measure

One place to see what's working. In plain English.

Marketing dashboards, cross-channel attribution, and automated reporting. We connect Google Ads, GA4, call tracking, CRM, and accounting into one view that ties every dollar to real revenue. Ask it a question in plain English and get an answer with sources.

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Live inside every engagement

Mission Control runs live inside every Allegro Brands client engagement. Ask it what changed last week and it tells you, with the source data cited.

What this actually is

Every business has the data. It's spread across ten tools. Data & Reporting is the work of pulling those together into one view, tying it to real revenue, and making it fast enough to answer questions during a Monday meeting instead of a Friday deep-dive.

We use Mission Control, the marketing intelligence platform we built to run our own agency. Every client we work with gets it. Same data model, same answer engine, same live dashboards.

What we do

Seven things, in the order they happen.

  • 01
    Inventory your data sources. Google Ads, Meta, GA4, Search Console, call tracking (CTM, CallRail, Ringover), CRM (HubSpot, Salesforce, Zoho), accounting (QuickBooks, Xero), email (Mailchimp, Zoho). Whatever's in your stack, we map it.
  • 02
    Connect the sources. Live API connections, not exports. Data flows into Mission Control once, then everything downstream is real-time.
  • 03
    Model your data to answer real questions. Not generic dashboards. We shape the model around the two or three questions you actually need to answer every week.
  • 04
    Automate the reports. Daily, weekly, monthly HTML reports sent to the right people. Division breakdowns. Trend deltas. Anomaly callouts.
  • 05
    Set up alerts on the numbers that matter. Spend outside its normal band, calls dropping off, conversion rate slipping. Alerts fire before the monthly review does.
  • 06
    Add Ask Mission Control. Type a question in plain English. Get a real answer with the underlying data cited. Anyone on the team, no SQL, no analyst bottleneck.
  • 07
    Iterate as the questions change. Business changes, questions change, dashboards change. Monthly tune-ups included.
Proof — one client's reporting transformation

From spreadsheets pasted into slides to real answers on demand.

A construction testing lab we work with was spending four hours a month building reports by hand from screenshots and CSV exports. Numbers never matched between Google Ads, GA4, and the CRM. Five phases later, monthly reporting takes zero hours and anyone on the team can ask a question in plain English and get a real answer.

01
Where they started
4 hrs/mo
manual monthly reports

Screenshots pasted into a slide deck. Numbers from Google Ads, GA4, and the CRM never matched. The Monday meeting was a fight about whose spreadsheet was right.

02
Sources connected
6 platforms
into one data model

Google Ads, GA4, CTM call tracking, CRM, accounting, email. Live API connections. Data flowed once, not manually.

03
Unified reporting
Daily / weekly
automated delivery

Daily and weekly HTML reports auto-sent to the right people. Division breakdowns. Trend deltas. First real cross-channel view.

04
Ask Mission Control
Plain English
question layer

'How did we do last week?' returned an answer with cited data. No more pulling numbers by hand for the Monday meeting. Anyone on the team, no SQL.

05
Today
0 hrs/mo
of manual reporting

Multi-channel dashboard, alerts on anomalies, freshness monitoring blocks reporting if data is stale. What used to take 4 hours a month takes zero. The team spends the meeting on decisions, not on pulling numbers.

Mission Control account overview: monthly ad-spend pacing, projected spend, daily tracking, and a daily pacing history table.

The account overview. Pacing, projections, and a daily history the team trusts.

Who this is for

Businesses whose marketing spend is big enough that a bad quarter is expensive. Agencies who need to report to clients without a spreadsheet marathon. Anyone who's tired of pasting screenshots into slides.

Especially good if you have two or more of: Google Ads, GA4, a CRM, call tracking, or a separate accounting system. If your data is scattered, this is exactly what solves it.

How the engagement runs

Live in six weeks. Better every month after.

Setup is one-time. Monthly retainer covers dashboard tuning, source additions, and Ask Mission Control refinement as the business questions change.

Weeks 1–3

Inventory + connect + validate

We list every data source, connect them live, and validate that the numbers match what your team expects to see.

Weeks 4–6

First dashboards live

Weekly and monthly reports flowing. Team trained on the interface and on Ask Mission Control.

Ongoing

Monthly tune-ups + alerts

Dashboards evolve as the business asks new questions. Alerts fire on anomalies. Freshness monitoring blocks reporting if data goes stale.

Powered by our own platform
Mission Control
The marketing intelligence platform we built to run our own agency. Every client we work with gets it. Same data model, same answer engine, same alerts, same dashboards.
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Questions we get all the time

Data & Reporting FAQ.

How is Mission Control different from Looker Studio or Databox?

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Looker Studio and Databox are dashboard-builders on top of your data. You still have to model everything and answer every question by hand. Mission Control is opinionated: the data model is already built around the questions marketing teams actually ask, the reports are pre-designed, and Ask Mission Control lets anyone type a plain-English question and get a real answer with sources. It's the difference between a spreadsheet and a business intelligence system.

How much does the setup cost?

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One-time setup typically runs $2,500 to $5,000 depending on how many data sources you have and how custom your data model needs to be. After setup, monthly management is $500 to $1,500 depending on cadence, depth, and how much active dashboard tuning you want.

What data sources do you support?

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Google Ads, Meta Ads, GA4, Google Search Console, call tracking (CallTrackingMetrics, CallRail, Ringover), CRM (HubSpot, Salesforce, Zoho, Airtable), accounting (QuickBooks, Xero), email platforms (Mailchimp, Zoho Campaigns), and custom SQL databases. If it has an API, we can pull it. Custom sources are added as part of setup.

Can I share dashboards with clients or team members?

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Yes. Every dashboard has a shareable link and per-user permissions. Client-facing views can be white-labeled with the client's branding. Internal team dashboards stay behind auth.

Do I need to replace my existing analytics platform?

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No. Mission Control sits alongside your existing GA4, ad platforms, and CRM. It pulls data from them, it doesn't replace them. Your team keeps working in the tools they already know; Mission Control just tells you what's happening across all of them.

What is Ask Mission Control?

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A natural-language question layer on top of your data. Type 'how did we do last week' or 'which campaigns produced qualified calls in July' and it returns a real answer with the underlying rows cited. No SQL, no analyst bottleneck. It's live in production for our clients today.

See what Mission Control would look like on your data.

A 30-minute demo. We connect a couple of your sources live (or use a matched-industry sample) and walk through the dashboard the way it would run for your business.

Book the demo