$10,000 a month in free Google ads. Actually earned, actually spent, actually working.
Google gives qualifying 501(c)(3) nonprofits up to $10,000 per month in free search ad spend. Getting it — and keeping it — is where most nonprofits fall off.
The Google Ad Grant is real free money. But between the application process, the compliance rules Google enforces (minimum CTR, keyword restrictions, conversion tracking), and the strategy it takes to actually convert clicks into donations or program signups, most nonprofits either never apply, get approved and get suspended within months, or spend the grant on clicks that don't do anything for the mission.
The work, in plain terms.
- 01Grant application and eligibility review with Google for Nonprofits
- 02Account structure and campaign build that meets Google's compliance thresholds
- 03Keyword and ad copy strategy aligned to donations, event signups, and program awareness
- 04Landing pages built for the actions the grant is supposed to drive
- 05Ongoing compliance monitoring so the grant stays active and isn't suspended
- 06Reporting the board can actually read (impact, not just clicks)
- 07Grant-to-paid crossover strategy when the free spend hits its ceiling and it's time to add paid
501(c)(3) nonprofits that want serious marketing without a serious budget. Especially organizations with a specific program, event, or fundraiser to promote.
Ready to talk about Google Ad Grants (Nonprofit)?
Tell us the basics about your business and what you're working on. We'll respond with what we'd actually do.