Allegro Brands
Chat with us
Measure

Every phone call, tied to the ad that produced it.

Call tracking with dynamic number insertion, recording, transcription, and scoring. Qualified calls flow into your ad platform as conversions and into your reporting as revenue. Live in two weeks.

Free call tracking auditSee it in Mission Control
Med School Insiders
CM Industrial Safety
Elevated Deck Systems
The Tint Pros
SoDiego
Every call, attributed

We run 26 tracking numbers for one client alone. Every call tagged, scored, and traced back to the exact search keyword that produced it.

What this actually is

For most service businesses, a phone call is the single most valuable event in the marketing funnel. And most have no idea which campaign, keyword, or page produced it. Call tracking fixes that.

Every call is tied to the source that produced it. Every call is recorded, transcribed, and scored. Qualified calls flow into your ad platform as conversions so bidding actually optimizes for revenue. And it plugs directly into how we run your Google Ads, your website, and your reporting.

What we do

Seven things, in the order they happen.

  • 01
    Set up tracking numbers. One number per source, or a pool of numbers with dynamic number insertion (DNI). Every visitor sees a unique number, so every call is provably tied to how they got to your site.
  • 02
    Install DNI on the website. A snippet swaps the phone number on the page based on the visitor's traffic source. Paid, organic, direct, referral. All separated automatically.
  • 03
    Configure per-source routing. Paid calls to the sales team, service calls to service, after-hours to voicemail or an AI voice agent. Numbers route intelligently so the right person picks up.
  • 04
    Record + transcribe every call. Full recording, automatic transcription, and searchable call history. Compliant with California and most-state two-party consent (whisper messages configurable).
  • 05
    Score every call. Qualified, Unqualified, Unserviceable, Junk. Real humans (or AI) listen and tag. So Google Ads optimizes for real leads, not just any phone that rings.
  • 06
    Feed the conversions into ad platforms. Qualified calls flow into Google Ads (and Meta, and any other paid platform) as conversions. Now bidding actually optimizes for revenue-producing calls, not vanity call volume.
  • 07
    Automated reporting in Mission Control. Daily, weekly, monthly reports on call volume, sources, keywords, scoring, and revenue attribution. Trend deltas. Anomaly alerts. Delivered to the right people.
Proof — one client's call setup

From one phone number to every call, tagged and attributed.

A construction testing lab we work with was running the business on a single phone number. No attribution, no scoring, no idea which ads produced revenue. Five phases later they run 26 tracking numbers across two divisions, every call scored, every qualified call flowing into Google Ads as a real conversion.

01
Where they started
One number
no attribution

One phone number for everything. Sales, service, ads, referrals. When a call came in, nobody knew where it came from or whether it produced a customer.

02
Numbers + pools set up
26 numbers
across two divisions

Dedicated numbers per campaign, per landing page, per source. DNI installed so every visitor sees a unique number tied to their traffic source.

03
Recording + scoring
4 dispositions
Qualified / Unqual / Unserv / Junk

Every call recorded and transcribed. Humans score each call against a rubric so the data reflects real leads, not just phone volume.

04
Piped into ad platforms
Real conversions
flow into Google Ads

Qualified calls flow into Google Ads as conversion events. Bidding now optimizes for the kinds of calls that turn into paying customers.

05
Today
Daily / weekly / monthly
automated reports

Automated reports via Mission Control. Division breakdowns. Trend deltas. Every call tied to a keyword, a source, a division, and a dollar. The Monday meeting starts with answers, not questions.

Mission Control Calls view: total calls, weekly trend chart, division performance table, and outcome breakdowns.

Calls view in Mission Control. Every call, tagged and attributed. Trend by week, division, and outcome.

Who this is for

Any business where a real person calling is what turns a click into revenue. Service businesses, contractors, medical practices, industrial suppliers, testing labs, home services, and B2B firms.

Especially critical if you run Google Ads or Local Service Ads. Without call tracking your ad platform is optimizing for the wrong events, which means you're paying more for less.

How the engagement runs

Live in two weeks. Getting sharper every month.

Setup is one-time. Platform fees (CallTrackingMetrics or CallRail) pass through at cost. Monthly management covers scoring, reports, and calibration.

Week 1

Numbers + DNI install

Tracking numbers created or ported. DNI snippet installed on the website. Routing configured. Live and capturing calls within days.

Week 2

Recording + scoring + ads integration

Recording turned on with compliant whisper messages. Scoring rubric configured. Qualified-call conversions piped into Google Ads and any other paid platforms.

Ongoing

Reports + scoring calibration

Automated call reports via Mission Control. Monthly scoring calibration so the rubric matches how the business actually thinks about lead quality.

Where the call data lives
Mission Control
Every call syncs into Mission Control. See volume, sources, keywords, scoring, and revenue attribution in one dashboard. Automated daily, weekly, and monthly reports.
See the product →
Questions we get all the time

Call Tracking FAQ.

How does call tracking work?

+
You use tracking phone numbers instead of your regular business number. When someone calls, the call routes through a platform (like CallTrackingMetrics or CallRail) that logs where the call came from, records it, and forwards it to your team. Each source (Google Ads, organic, direct, a specific campaign) can have its own number, so you know exactly what produced the call.

What is dynamic number insertion (DNI)?

+
DNI is a snippet on your website that swaps the phone number based on how the visitor got to the page. Someone who came from a Google Ads campaign sees one number; someone who came from organic search sees another. Every call is tied to the source that produced it, without asking the visitor anything. It's the foundation of real call attribution.

Won't customers get confused seeing different phone numbers?

+
No. Every visitor sees one number, the one tied to their traffic source. They never see multiple numbers. The variation happens between visitors, not within a single session. Every tracked number forwards to the same actual line, so answering is unchanged. And you can display your main brand number in places where tracking doesn't matter (email footer, business cards, etc.).

CallRail vs CallTrackingMetrics: which do you use?

+
We run CallTrackingMetrics (CTM) for most clients. It has stronger workflow automation, cleaner integrations with Google Ads and CRMs, and its call-scoring workflow fits how we score leads. CallRail works fine and we manage it for clients who prefer it, but for new setups we default to CTM.

How much does call tracking cost?

+
Setup is typically $1,000 to $2,500 one-time (numbers, DNI install, routing, recording + scoring config, ad-platform integration). Platform fees pass through at cost: CTM runs roughly $50 to $200 per month depending on how many numbers you use. Our monthly management is $250 to $750 depending on call volume and scoring depth.

Can I legally record calls?

+
Yes, if you follow the rules for your state. California and 10 other states require two-party consent, which is why every CTM setup we configure includes a compliant whisper message announcing the recording at the start of every call. We handle the setup so you're compliant from day one.

Free call tracking audit.

We'll look at what you have today (CallRail, CTM, or nothing yet) and tell you what's missing, what's leaking, and what we'd set up first.

Start the audit