Convert

Websites that turn visitors into customers.

New sites, redesigns, landing pages, or improvements to what you already have. Built to convert paid ad traffic and rank organically. WordPress + Elementor, WooCommerce, or highly efficient custom headless sites on Next.js + Amazon EC2 when performance and speed are the whole point. Analytics wired correctly on day one.

Med School Insiders
CM Industrial Safety
Elevated Deck Systems
The Tint Pros
SoDiego
Same stack we ship for clients

The site you're reading right now is Next.js 15 on our own AWS. Docker on EC2, CloudFront edge, GitHub Actions deploy. That's the stack we ship for clients too.

What this actually is

Most business websites look fine and convert poorly. Or the business has no real site yet and the founder built a Wix page over a weekend three years ago. We fix both.

Every site we ship is designed for a specific job: turn paid traffic into revenue, turn organic traffic into leads, or turn a marketing campaign into a booked call. The tech stack, the copy, the design, and the tracking are all built to serve that job.

What we do

Seven things, in the order they happen.

  • 01
    Audit or start fresh. New site? We start with your buyer, your offer, and your funnel. Existing site? We audit conversion, page speed, tracking, mobile experience, and where the current site is leaking pipeline.
  • 02
    Design for the buyer's search intent. Every page is designed to answer the question the visitor arrived with. Not a template. Not a homepage that tries to be everything. A page that solves the visitor's job in one scroll.
  • 03
    Ship on the right platform. WordPress + Elementor when the team needs to edit content weekly. Next.js on AWS when performance and custom logic matter. WooCommerce for real ecommerce. Shopify when the client is already there. Right tool, not a preference.
  • 04
    Wire analytics + tracking correctly the first time. GA4, Google Tag Manager, conversion events, call tracking, and CRM integrations installed on day one. Not a 6-month follow-up project. So the launch day is also the day you can actually measure.
  • 05
    Build every page as SEO asset + paid-ad landing page. Structured content, clean schema markup, fast load, and an answer-first layout. Every page ranks in organic AND lifts your Google Ads quality score (which cuts your cost per click). One page, two jobs.
  • 06
    Test everything before launch. Real browser tests. Mobile devices. Every form submits. Every payment flow works. Every conversion fires. Launch day should be boring.
  • 07
    Post-launch: monitor + iterate. Automated uptime + performance monitoring. Monthly conversion review. Ongoing improvements to the pages that matter most to your revenue. A site is not done at launch.
Proof — a high-ticket ecommerce rebuild

When the off-the-shelf checkout couldn't handle the product.

A physician-education platform we work with sells packages priced from $40,000 to $96,000 per order. Off-the-shelf ecommerce templates can't handle deposit flows, trust content, or follow-up for a purchase like that. We rebuilt the checkout end-to-end and the platform now runs the whole business on it.

01
Where they started
Off-the-shelf
template ecom checkout

A standard WooCommerce theme with a generic checkout. It couldn't handle high-ticket products with deposit flows. Cart abandonment was punishing. Analytics fired inconsistently.

02
Discovery
3 weeks
buyer + funnel mapping

We mapped the buyer journey for a five-figure purchase. Different from a $50 order. Trust signals, deposit terms, follow-up flow, and the specific questions high-ticket buyers ask before paying.

03
Rebuild
Custom flow
deposit + payment + follow-up

Custom deposit template. Payment flow rebuilt for high-ticket. Trust and compliance content on the checkout itself. Analytics + conversion tracking wired end-to-end.

04
Ship
Live
first orders through new flow

First real orders on the new deposit flow within days of launch. Cart abandonment down. Support-ticket volume on checkout questions down.

05
Today
$40K to $96K
per-order products flowing

Production ecommerce funnel handling per-order values from $40,000 to $96,000. Bought templates that couldn't do the job replaced with a system that fits the business.

Platforms we ship on

Right tool for the job, not our preference.

We ship on all of these in production today. The right platform depends on your team, your budget, your integrations, and how the site needs to evolve. We help you pick, then we build.

WordPress + Elementor

For teams that need to edit content weekly without a developer. Solid for content sites, marketing sites, and lightweight ecommerce.

WooCommerce

Real ecommerce on WordPress. Custom checkout flows, deposit logic, subscription products, freight and fulfillment integration.

Custom headless on Next.js + Amazon EC2

When performance and speed are the whole point. React 19 + TypeScript, Docker on EC2, CloudFront edge, Cloudflare DNS, GitHub Actions deploy. The site you're reading runs on it. Fast on mobile, fast on desktop, and fast under real ad traffic.

Shopify

When a client is already on Shopify or when Shopify's fulfillment + apps ecosystem is the right call.

Custom + headless

When off-the-shelf platforms genuinely don't fit. Full custom builds with any CMS, any commerce engine, any integration.

Who this is for

Businesses whose website is quietly losing them customers. Businesses running paid ads to a site that converts poorly. Businesses whose current site was built years ago and hasn't kept up.

And businesses without a real site yet who want to start with one that works. If your buyer is searching for what you sell, a real site is the highest-leverage investment you can make.

How we engage

Four ways we work.

Not every site needs a rebuild. Not every business is ready for a retainer. Pick the mode that fits where you are.

New site build

6–12 weeks

Discovery, design, build, integrations, launch. Fixed-scope after discovery so budgets don't drift. Analytics + tracking wired from day one.

Conversion audit + fixes

2–4 weeks

Targeted work on the pages that matter. Fix what's leaking without rebuilding what's working. Fast return.

Landing pages

1–2 weeks per campaign

Pages built for a specific ad campaign or keyword cluster. Fast turnaround for time-sensitive launches. Analytics + tracking always included.

Ongoing retainer

Monthly

Post-launch monitoring, conversion improvements, and iteration against real data. Not a set-and-forget project.

Questions we get all the time

Website Development FAQ.

How much does a new website cost?

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A new site typically runs $10,000 to $50,000 depending on complexity, platform, and whether ecommerce is involved. A conversion audit + targeted fixes on an existing site runs $2,500 to $7,500. Landing pages for a specific ad campaign run $2,000 to $5,000 per page cluster. Craig walks through the specifics on the audit call.

How long does a new site take to build?

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A standard business or lead-generation site takes 6 to 8 weeks from kickoff to launch. Ecommerce or custom-functionality sites take 8 to 12 weeks. Landing pages for a specific campaign turn around in 1 to 2 weeks. Timelines are fixed after discovery.

What platform should we build on?

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It depends on your team, budget, and how the site needs to evolve. WordPress + Elementor if your team needs to edit content weekly. WooCommerce for real ecommerce on WordPress. Next.js on AWS when performance or custom logic matters. Shopify if you're already there. We help you pick based on the actual needs, not on our preference.

Do you handle SEO?

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Every page we ship is built as both a paid-ads landing page and an SEO asset. That means structured content, clean schema markup, fast load, and answer-first layout. If you want an ongoing SEO retainer on top of the build, we do that too.

Will the site work with Google Ads?

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Yes. Every site we ship gets conversion tracking, tag manager, and Google Ads integration configured on day one. Landing pages are built to match ad intent (which improves quality score, which cuts your cost per click). We run Google Ads for most of our website clients too.

Can we edit the site ourselves after launch?

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Yes. WordPress + Elementor sites are built for weekly team-level content edits. Next.js sites use a headless CMS (or a Git-based content workflow) that non-developers can use. We train your team as part of launch.

Free website audit.

Send us your URL (or tell us what you sell if you're starting fresh). We'll come back with a written audit covering conversion structure, page speed, tracking, and what we'd fix first. No commitment.